The Madrid Council's Department for Economy and Employment promotes and energises the tourist sector -one of the City of Madrid's main economic engines- through the Empresa Municipal Promoción de Madrid and the Tourist Board. Empresa Municipal Promoción de Madrid Promoción Madrid handles the tourism promotion strategy, both on a national and international level, for the City of Madrid, and also designs and produces advertising campaigns and promotional material. As the city marketing company, Promoción Madrid also manages the communication channels that the Madrid Council has designed for citizens and visitors in the city, with a view to disseminating the image of Madrid and providing information on how to get the most out of the capital. This major multimedia group -including the portal esMADRID (, the social website esMADRID4u, the free monthly publication esMADRIDmagazine, the platform esMADRIDmóvil and the record label esMADRIDmusic- provides information on the tourist, cultural, leisure and business offer in the city.

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