UNWTO Awards for Innovation in Tourism

The UNWTO Awards for Innovation merit distinction in four categories for the significant contribution of innovative tourism initiatives which are both competitive and sustainable in their character:

  1. UNWTO Award for Innovation in Public Policy and Governance:
    An initiative is highly innovative and managed by a public or public-private institution that reflects tangible and sustainable improvements in policy, processes, and governance. It works towards an inclusive model of tourism governance which involves diverse tourism stakeholders.
  2. UNWTO Award for Innovation in Enterprises:
    An initiative presented by an active enterprise that operates projects or offers products or services that are innovative in the tourism field. This innovation could be demonstrated through environmentally-friendly applications, social corporate responsibility engagement and other innovative contributions.
  3. UNWTO Award for Innovation in Non-Governmental Organizations:
    An initiative managed by a non-governmental organization with a clear non-profit scope using grassroots, partnership, governance, and/or civil society actions as key factors for its achievements. The initiative is original and inspiring in its nature, objectives, resource management and results, highlighting tourism as a strategic tool for balanced and sustainable development in economic, social and/or environmental aspects.
  4. UNWTO Award for Innovation in Research and Technology:
    The Award distinguishes a visionary pioneer whose initiative has helped the private sector, a community, a destination or a country to maximize the opportunities related to the use of technology to advance in the development of sustainable tourism. The research project or technological innovation initiative is highly inspirational and has given evidence of its effectiveness with practical applications and a measurable impact in the tourism sector.

Previous awardees

The complete list of previous awardees is available at the following links:


Download PDF