11th UNWTO Awards (January 2015)

 

 

A project promoting domestic tourism in Peru, an initiative for travelers to immerse in the Maasai community in Tanzania, an innovative marketing project from Amsterdam and an application promoting European tourism were the winners of  the 11th UNWTO Awards for Excellence and Innovation in Tourism (Madrid, Spain, 28 January 2015)

“If innovation is the spark, then knowledge is the fuel that drives tourism”, said UNWTO Secretary-General, Taleb Rifai, opening the Awards Ceremony. “The finalists honoured tonight are outstanding examples of forward-thinking initiatives in sustainability, social inclusion and technology in the tourism sector, and are as such key contributors in turning tourism into a force for good across the globe, a goal we must all be deeply committed to“, he added. 


The awardees of the 11th edition are:

 

  • UNWTO Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge

  Professor Eduardo Fayos-Solà - 11th UNWTO Ulysses Prize Laureate

Dr. Eduardo Fayos-Solà has dedicated his career to advancing the theory and practice of tourism policy and governance from various positions in academia, the private sector, government, and international organizations. He began his career as an Assistant Professor at the University of Valencia and adviser to the first democratically elected parliament of Spain on public policy matters, including tourism. Later, Dr. Fayos-Solà was appointed Director General of the Tourism Institute of Valencia followed by his appointment as the Director General of Tourism Policy of Spain. In this capacity, one of his main accomplishments was the preparation, parliamentary approval, and implementation of Spain’s first Tourism Policy Plan.
Between 1994 and 2011, Dr. Fayos-Solà held several positions at UNWTO, including Head of Education and Training and the Executive Secretary for the UNWTO Knowledge Network. Noteworthy accomplishments during this time include his contributions to the creation of the TedQual certification programme, the Network of Education and Research Centres, the SBest initiative for quality tourism governance in destinations and the Education and Science Council. He continues doing research, lecturing, and teaching postgraduate courses in tourism at academic and knowledge management institutions worldwide.

 

 A project promoting domestic tourism in Peru, an initiative for travelers to immerse in the Maasai community in Tanzania, an innovative marketing project from Amsterdam and an application promoting European tourism were the winners of  the 11th UNWTO Awards for Excellence and Innovation in Tourism (Madrid, Spain, 28 January 2015)

“If innovation is the spark, then knowledge is the fuel that drives tourism”, said UNWTO Secretary-General, Taleb Rifai, opening the Awards Ceremony. “The finalists honoured tonight are outstanding examples of forward-thinking initiatives in sustainability, social inclusion and technology in the tourism sector, and are as such key contributors in turning tourism into a force for good across the globe, a goal we must all be deeply committed to“, he added. 

 


 

  • UNWTO Ulysses Award for Innovation in Public Policy and Governance

Domestic Tourism Promotion Initiative “Y tú, qué planes?”, Commission for the Promotion of Exports and Tourism - PromPeru, Peru - A domestic tourism initiative seeking to nurture a travel culture among Peruvians by  developing the habit of travelling and travel-planning. Through public-private collaboration, Promperú articulates supply and demand, offering competitive deals through their website by promoting non-traditional destinations and advancing sustainable tourism development nationwide.

Runner-ups: The Use of Open Innovation in Co-Creating Vienna’s Tourism Strategy 2020, Vienna Tourist Board, Austria and Fragrances and Tastes of Lošinj, Mali Lošinj Tourist Board, Croatia.

 

  • UNWTO Ulysses Award for Innovation in Enterprises

Isoitok Camp Manyara, The African Footprint Co ltd, Tanzania - Isoitok Camp Manyara is an eco-friendly, responsible tourism initiative that allows travelers to have a genuine experience with the Maasai community while protecting the environment. The organization actively supports the Maasai community by  providing subsidized water, purchasing only through local suppliers and providing training on environmental good practices.   

Runners-ups: Routes the Coffee Cultural Landscape, Chamber of Commerce in Armenia, Quindío, Colombia and Inspira Santa Marta Hotel, Hotel Santa Marta S.A, Portugal.

 

  • UNWTO Ulysses Award for Innovation in Non-Governmental Organizations

Visit Amsterdam, See Holland, Amsterdam Marketing, The Netherlands - Through cooperation between Amsterdam Marketing, the regional, local and provincial authorities, tourist boards, and entrepreneurs in the tourism, culture and transport sector, Amsterdam has managed to increase its number of international visitors in 40%. The key is a marketing model which respects the different goals of all public and private partners, of the politicians and the inhabitants

Runners-up: Conserving Wildlife and Empowering Communities in Namibia, World Wildlife Fund for Nature, Namibia; Taste of Fethiye, The Travel Foundation, Turkey and Promotion of Local Culture in the Sundarbans Impact Zone in Bangladesh, Relief International – UK, Bangladesh.

 

  • UNWTO Ulysses Award for Innovation in Research and Technology

Visit Europe iPad App, European Travel Commission - VisitEurope is an application for iPad that aims at strengthening the Europe’s image on long-haul markets and tackling the issue of seasonality through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. 

Runners-up: Key Figures: Amsterdam as a Convention Destination, Amsterdam Marketing, The Netherlands; China Tourism Economy Monitoring and Early Warning System, China Tourism Academy, China and Building a Community of Conscious Globetrotter Making a Positive Impact , Freeedom – Explore Experience Empower, Australia

 


 

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